PHILIOSOPHY

A multidisciplinary design space that focuses on bringing Arabic calligraphy to life at an aesthetically distinct and unconventional level, by collaborating with the best artisans in Jordan and Italy.

Each unique piece is intuitively designed and created on a thoroughly researched premise to bring meaning, harmony and balance. 

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SUSTAINABILITY

Nothing created and produced goes to waste. Our packaging is designed to serve renewed purposes and uses:

Boxes (made from hard carton) Can be reused to store other existing or future jewelry items.

Bags (made from silkscreen printed cloth) Are perfect for lightweight carrying and containing a multitude of items.

Sleeves Our double-pocket cloth sleeves aim to avoid any necklaces and chains from getting entangled.

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Ribbons (a personal favorite)  also be reused for any other gift as they don't have our logo, but a beautiful mantra with positive affirmations. 

ABOUT

I live by the KISS Rule : KEEP IT SMART & SIMPLE.

Developing my skills goes hand in hand with developing my wellbeing, which lead me to highlighting my core values in life; INTEGRITY, REFINEMENT & LOVE.

This journey has helped me channel my creativity and allowed me to CO-CREATE with the universe.

I am forever grateful.

Much Love,
Zaina Sa'ed.

P.S. Based in Jordan. Delivering worldwide.

HOW CAN I HELP?

Happy to hear from you.